A few days ago my mind got to wandering and I’ve
been looking for it ever since. Since finding it
work was done to get it into some semblance of
working order. That was not a job for the timid.
That got us thinking about August Horch and his
contribution to European automobiles. Horch began
his automotive career as a production manager for
Karl Benz. On May 10, 1904 he founded Horch & Cie.
Motorwagenwerke AG in Zwickau.
On July 16, 1909 he founded his second company,
August Horch Autobilwerke GmbH after troubles with
his first chief financial officer. But his problems
didn’t end there.
He had to rename his company again because Horch
was already a registered brand and he didn’t hold
the rights to use the name. So On April 25, 1910 he
started the Audi Automobilwerke, again in Zwickau.
The company was bought in 1928 by the owner of
DKW who also bought out Rickerbacker for their
manufacturing equipment for eight-cylinder engines.
Then in 1932 Horch, Audi, DKW, and Wanderer merged
to form the Auto Union AG group. Auto Union race
cars were built from 1933 to 1939 and won several
Many interesting cars were built but we’d like to
concentrate on just one here. We are talking about
the 1941 Horch 853 Sportcabriolet because it is
The picture come from Bjoern Schewe.
Called an auxiliary fire department vehicle it
looks more like a customized tour bus or Dick Tracy
ambulance instead of a vehicle to carry extra fire
hoses. We can’t decide if it’s ugly, beautiful, or
just strange; but we like it.
Comments are always welcome.